Could Your Employee Be the Next Big Influencer?

Get the scoop on how your team could be your next influencers and explore everyone’s buzzing about the Olympic-level campaigns.

Hey there 🙋‍♂️,

The long weekend is just around the corner, but before you kick back, here’s some exciting news: your employees could be the next big influencers! And we’ve got marketing campaigns that are reaching Olympic levels of brilliance.

Ready to explore some fresh ideas and get inspired? Let’s kick things off!

Exclusive Scoop

In-House Celebrities: How Your Team’s Taking Over Social Media?

Why look outside when your next social media star might sit next to you? Employee-generated content (EGC) is the latest trend, with your colleagues becoming the new brand ambassadors. Think less Kardashian and more Karen-from-Accounting with a twist.

It’s authentic and engaging, but here’s the real question: How many hidden influencers are ready to shine in your company? It's time to find out!

Olympics 2024 X Marketing Campaigns  

Apple’s Olympic Gambit: Art Over Ads

Apple skipped the official Olympic partnership and went for something more creative—23 vibrant illustrations by Simon Landrein splashed across Paris and Marseilles. The ads don’t directly shout ‘Olympics’ but subtly capture the event's energy with scenes like metro rugby and grocery weightlifting. This clever approach highlights the iPad’s creative power, proving that sometimes, a splash of color and a dash of humor can make a campaign gold medal-worthy.

Microsoft’s AI Magic: From Super Bowl to Olympic Stage

Microsoft’s back at it, bringing their AI-powered magic to the Olympics with the ‘Microsoft They Say’ campaign. Building on the success of their Super Bowl hit, this spot, directed by Panay Films, shows how Copilot can help people crush everything from catching waves to boxing dreams. The real genius? This campaign works because it taps into people's everyday aspirations, making AI feel smart and personal, like it’s there to help you win, whatever your game may be.

Amazon Prime’s Sibling Rivalry: A Winning Play

Amazon Prime’s ‘The Best’ ad, which premiered during the Olympics, brilliantly captures the intensity of sibling rivalry within the context of women’s soccer. By highlighting the competitive spirit of twin sisters, the campaign goes beyond just promoting Prime’s services. It connects deeply with viewers by showcasing how Prime supports real-life passions and challenges. This relatable approach reinforces how seamlessly Prime fits into everyday life, making it more than just a service.

Behind the Curtain: B2B and B2C Campaigns You Can’t Ignore

Tapping into Tradition: Archies’ Festive Marketing:

Archies’ Rishte Jazbaton Ke campaign is a masterclass in festive marketing. By focusing on the deep emotional ties of Raksha Bandhan, they’ve strategically positioned their brand as a go-to for personalized gifts that resonate. This campaign isn’t just about selling products; it’s about tapping into the nostalgia and sentiment that drive consumer behavior during festivals. It’s festive marketing done right—short, sweet, and emotionally resonant.

ClickUp’s Bold Bet: Making B2B Fun on Instagram

Who said B2B has to be boring? ClickUp is flipping the script on Instagram with its brand-focused content, leaving traditional product posts behind. Their hilarious ‘When HR Meetings Go Too Hard’ series hit 10+ million views, proving that even B2B brands can—and should—have fun. The takeaway? Break the mold, embrace authenticity, and connect with the new generation of decision-makers. Time to get creative, B2B!

Wishing you a fantastic long weekend! Take some time to recharge, and we’ll catch you with more marketing insights next week!