How YETI built a $1.4 Billion brand 💥
The story of how the Seiders brothers sold YETI water coolers for $300 when others sold it for $30. The Mailchimp story of how it grew its user base to 450K. That and more in <4 minutes.
Hello everybody, 👋
Writing to you from a mosquito-infested room in Chennai, India (Arrghh, pesky bloodsuckers!). 😤
Anyways, what’s happening at your end? Reply to this email and and we’ll let you know what we did the whole week. 😇
In this week’s Call To Action, we’re back again with some SOLID SaaS marketing tips and stories from the entire planet. Steal them now and thank us later for it.
The 5 best SaaS marketing tips from LinkedIn 💪🏼
“If you hook ‘em, you get ‘em” goes a saying (Okay, we made it up). But, Luke Shalom has finally done what scientists couldn’t do for 1000s of years. He says all hooks have two things in common:
1. They pique curiosity, and
2. They give the reader a reason to “see more.” Simple.Staying on hooks (sorry guys, we’re just so obsessed about them!) But, Naim Ahmed gives you the exact hooks that work in any niche. Steal them for your blogs, email subject lines or for your nephew’s 4th birthday invite.
“Simplicity” said Marcus Aurelius a thousand years ago. Roxana Irimia says it applies to good writing too - it is about being clear and specific. (Besides, we haven’t seen a simpler LinkedIn post in a while).
If you think your GTM strategy is all about sponsoring newsletters and podcasts, Rajiv ‘RajNATION’ Nathan calls bullshit on it! He says it’ll work only if you have 6-figure budgets to sponsor premier shows. Instead, try speaking in podcasts to reach discerning audiences. Lesson: Know what are you looking for in your GTM.
CEO: “So, how does our sales pipeline look this week?”
CMO (thinking to herself): “You think marketing is some sort of switch? You flip it and the whole world is alight??!!”
Drew Brucker explains there’s so much that happens before you see the conversion machines go dink.
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The 5 best SaaS marketing tips from Twitter ⚡️
How do you sell water coolers for $300 when others sell it for $30? Learn positioning from the Seiders brothers who created YETI, a $1.4 Billion cooler brand. It could withstand a bear attack in the jungles and even hold off a 500 lb man’s bone-crushing thumps. That’s positioning for you - a rugged water cooler for outdoors. Read it in Tyler Speegle’s well-researched thread here. And, watch this CNBC Make It video for more around their growth story.
In 2009, Mailchimp grew its user base from 85K to 450K 😳. Alex Garcia breaks it down to 3 clear techniques::
i. Used a “Free Forever Plan” to give users a taste of what they could do with it
ii. Every “Free Forever Plan” had a logo at the bottom of the email. Imagine sending tons of emails with it. Talk about free ads, eh?
iii. “MonkeyRewards'“ referral program for paid users that let them keep the logo in exchange for $$$.As marketers, all of us love websites that dole out free stuff. So, Sally lists out 27 sites that give you breathtaking stock images and illustrations for FREE. (Reminder to self: Gotta check this out).
Cold emails can fetch you a tête-à-tête with anybody in the planet. Elon Musk, Jeff Bezos, Jennifer Lawrence - Take your pick. Jan van Musscher has booked calls with folks at Uber, Airbnb, and Adidas using cold emails. So, listen to his advice to turn leads into meetings.
Slack has 10+ Million users. But, they haven’t grown as flowers in the wild. They use a combination of smooth product onboarding + clear persuasion techniques to make you feel at home. You’ll be amazed at how simple they’ve made it seem. Theo Ohene explains all of it in this insightful thread.
Until next time folks! If you liked what we put together for you, you might want to read our previous editions here.
Bye for now 🙌
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Picture credits: Ryan Seiders’s picture is from CNBC Make It’s YouTube video.