Marketers and Landing pages, love hate relationship?
Learn why 90% of marketers miss the mark to build a 'great' landing page and boost conversions. Check our top 3 free tools to help you build high-converting landing pages effortlessly and much more...
Hey everyone!
This is Karthick with a ‘c’
I’m back again!
With more actionable tips, let’s get down to business!
As a marketer, I found one thing that is common across all campaigns.
Can you guess what that is?
Yes, It is Landing pages. You need it for SEO, Ads, Webinars, events, practically everything that needs a landing page.
We spend a lot of money on campaigns but I have observed 90% of the time marketers don’t spend enough time on creating a great landing page.
So, what does it take for a landing page to be great?
This is how we created a landing page for Docsumo, an AI document platform which significantly boosted their conversions:
1. Establishing the Value Proposition: We crafted a message highlighting how Docsumo's automated document processing solution could save time, reduce errors, and improve productivity for businesses of all sizes.
2. Developing an Information Hierarchy: We prioritized key features and benefits of Docsumo, such as its ability to extract data from unstructured documents quickly and accurately, ensuring it was prominently displayed and easy for visitors to find.
3. Crafting Headlines That Capture Attention: Our headlines addressed common pain points faced by businesses, such as "Minimize manual efforts processing docs. Maximize data accuracy.." These headlines immediately conveyed the value proposition of Docsumo and encouraged visitors to learn more.
4. Writing Persuasive Body Copy: We highlighted the benefits of using Docsumo, such as increased efficiency, reduced errors, and improved data accuracy, using persuasive language to emphasize how Docsumo could solve specific challenges faced by our target audience.
5. Identifying Social Proof: We included testimonials from satisfied customers and showcased industry awards or recognition Docsumo had received, providing evidence of its effectiveness and reliability.
6. Driving Conversions with a Call to Action: Finally, we crafted a clear and compelling call to action that encouraged visitors to start a 14-day free trial of Docsumo. By offering a free trial, we provided visitors with the opportunity to experience the benefits of Docsumo firsthand, without any risk or commitment.
Here what the founder at Docsumo had to say:
11 SaaS Landing Page Best Practices For Higher Conversion
Alright, folks, we've discussed the strategies, but now it's time to turn our attention to the real heroes of the marketing world - the tools!
We all love free tools? Right?
Here's my top 3 free tools that can help you build awesome landing pages:
1. Landingi: This user-friendly builder allows you to drag-and-drop your way to high-converting landing pages, even with minimal technical experience. Just in 2024, over 1,443 companies around the world have chosen Landingi as their trusted campaign management tool, showcasing its effectiveness in driving results.
2. Carrd: When you need a landing page up and running quickly, Carrd's minimalist approach is perfect. Create clean and focused pages ideal for specific campaigns or projects. With over 800,000 users and a staggering 1.2 million websites built on their platform, Carrd demonstrates its power in creating impactful landing pages without unnecessary complexity.
3. Versa: Looking for an all-in-one marketing solution? Versa offers a comprehensive suite of tools, including a landing page builder, to manage your entire strategy.
I trust you found this week's actionable tips on landing pages both insightful and empowering.
What's coming for next week? We're getting ready for something really really exciting for y'all. Stay tuned!
But wait, there's more! Did you know that we regularly share valuable tips and tricks on marketing over on my LinkedIn account?
Simply hit that "Follow" button on my LinkedIn profile to stay updated with the latest insights and trends.
Love and Peace,
Karthick.