Marketing Magic & Must-See Campaigns: This Week’s Top Picks!
Hey there🙋♂️,
Did your Microsoft system crash too, or are you a Google user quietly giggling in the corner?
Last Friday, on July 19th, 2024, Microsoft took "crash day" to a new level. During the massive Microsoft outage, a bungled update from CrowdStrike caused chaos, disrupting about 8.5 million Windows devices worldwide.
Flights were delayed, banking came to a halt, and business leaders everywhere were tearing their hair out.
What would you do if your business was thrown into disarray by a tech glitch?
Exclusive Scoop:
Lusha's New Flex Search: Revolutionising Advanced B2B Prospecting
Lusha has launched its innovative Flex Search tool, transforming how sales professionals find and engage high-quality leads. This tool offers advanced filtering options, enhancing precision and efficiency in B2B prospecting. Your sales team should check it out!
Top 5 Campaigns of the month:
1. Coca-Cola's AI Ad | Beverage Industry
Coca-Cola's AI ad uniquely brings classic art to life, turning creative blocks into bursts of inspiration. It highlights the importance of making customers happy and reminds us that B2B buyers, who are also consumers, have higher expectations from their suppliers. Watch it here.
2. Refrens' First Offline Marketing Campaign | SaaS Industry
Refrens' offline strategy at the ICAI conference included custom-made envelopes, free coupons, fun stickers, and a standout booth. They even branded washroom tissue boxes and invested in billboards to maximize visibility. Check it out here.
3. Make Health Equal's 'Britain's Youngest Protest' | Public Health Industry
The 'Britain's Youngest Protest' campaign uses impactful images of babies to highlight shocking health inequalities in the UK. Each baby represents local life expectancy, making these disparities strikingly real and urging the new government to act. This poignant messaging compels action to Make Health Equal. Learn more here.
4. Now You Can't Unsee It | Entertainment Industry
With the upcoming release of Deadpool & Wolverine, Marvel's fun collaboration with Heinz is making waves. The campaign by Creapills places the anti-heroes in everyday product ads, creating a unique and playful strategy that boosts visibility for both the movie and Heinz, making it a standout marketing effort. Watch it here.
5. Canva's 'Dil Se Design Tak' Ad | SaaS Industry
Canva's latest ad, 'Dil Se Design Tak,' creatively showcases its versatility, highlighting how anyone can use it for various design needs, from posters to videos. The ad's emotional storytelling and humorous elements engage viewers, demonstrating how B2B marketers can leverage emotions and creativity in their campaigns. Watch it here.
Reads to not miss:
1. B2B Marketing & Dating by Arun Gopalaswami
Explore how the dating world mirrors B2B marketing funnels with TOFU, MOFU, and BOFU stages. A fun analogy that ties dating apps to lead generation! Read more here.
2. Founder-led Marketing Playbook for B2B SaaS Startups by Prajwal J
Discover how Simon Høiberg turned from a software sales guy into a serial SaaS entrepreneur, generating $2M ARR with zero full-time employees. Learn from his no-code MVP strategy, growth flywheel, and founder-led content approach. Read more here.
3. Top 5 Hidden Biases in B2B Decision-Making and How to Overcome Them by Nemanja Živković
Discover the hidden biases in B2B decision-making and strategies to overcome them in Nemanja Živković's latest Funky Marketing podcast episode. Tune in to understand why content execution in B2B often fails. Listen to the episode here.
Stay tuned for more insights in next week's newsletter. Don't forget to check out the recommended reads and let us know your thoughts!