Nobody Tells You This Truth About Scaling π
The 10 best posts on LinkedIn this week. Includes a 5-step decision tree that'll help convert your product into a platform, 7 steps to create evergreen content, and more π³
Hi folks π
Itβs summer here in most parts of India already. So, if youβre in India reading this, I guess you have a fan whirring right above your head (donβt switch on the AC yet guys, please).
That reminds me of a quote I love ever since I heard it:
One swallow does not make a summer
Going by the same logic (and at the cost of sounding negative):
One sale doesnβt mean you should scale
One positive customer review doesnβt mean you should scale
One returning customer doesnβt mean you should scale
Yes, it is fine to be euphoric when one of these events happen, but donβt get carried away.
Remember 70% startups fail because they scale too early. More about it below.π
This week, Iβm splitting your favorite newsletter into different sections - Marketing, SEO, Sales, and Startups.
Letβs go!
Reading time: ~5 minutes
The Best Marketing Tips On LinkedIn This Week π
HubSpotβs content playbook is the best, right? NO! It worked for them in 2005 when SaaS itself hadnβt taken off. Today, everybody is vying for the same traffic, which means you need more quality content, says David Ly Khim.
A lot of content marketers make this mistake - they think more content is better. No, itβs the other around. You need to create epic content that nobody can ignore. How? ABM maestro Vladimir BlagojeviΔ has laid out 7 steps to create content that attracts your prospects like bees to flowers. π
LinkedIn is flooded with newsletters, and I bet you get at least 17 invites to join a new one every week. Thatβs why Simon Chappuzeau gives you 5 simple steps to increase your newsletter acceptance rate. π€
Pipeline velocity impacts all revenue metrics - number of opportunities, deal size, win-rate, and sales cycle length. But, how do you measure it? Andrei Zinkevich explains 3 critical reasons why you should track it and an easy formula:
(πππ-ππππ Γ π°π²π Γ π½π. πΎππππππππππππ)
ββββββββββββββββββ
(πππππ π²π’πππ π»πππππ / πΏπππππ ππ π³ππ’π)
The Best SEO Tips On LinkedIn This Week π
Branded keywords is where the fortune is. Why? Because theyβll have the highest CTR and highest conversion rates. Yet, marketers donβt pay much heed to it. Eli Schwartz explains why branded keywords are important and how to optimise for it.
The SEO legend Jake Ward gives out 8 fab tips on improving clickthrough rates. I implemented #2 here in this newsletter. Apparently, Semrush found that titles in sentence cases attracts 2.3% lesser organic clicks π³
Whoβs cracked Googleβs featured snippets? Samantha North of course! Her website ranks for over 150 featured snippets. She explains a simple process that she used to entice Google.
The Best Sales Tips On LinkedIn This Week π
How do you send 3,000 mails a week without landing in spam? Simple formula:
1 domain βΒ 10 email ids βΒ 80-100 emails/day/email id = 900 emails a day. Multiply it by 4 domains to get ~3K emails. But, KΓ©vin MoΓ«nne-Loccoz explains delivery parameters that you need to remember.
Whatβs Cooking On Startups This Week? πͺ
Get this right - raising money by the boatloads and scaling fast is not success. In fact, it could lead to all kinds of problems like overpromising sales reps, high churn rates, etc.Β Clint Murphy tells you 15 ways to think about scaling your business in the long run. π
Converting a product into a platform is not for the faint of heart. But, how do you know if it is ready to scale? Anthony Pierri gives a solid 5-step decision tree that you need to consider before transitioning into a platform. π³
Until next time folks! Missed our earlier coverage? Binge read it now:
Peace and Love π
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Banner picture credits goes to Omid Armin.