Why my grandma doesn't need new glasses?
Learn what to include in your proposal to CFOs, how to make people desire your product, practical tips on your SaaS demo page from analysing 687 pages and more...
Hi đ
This week, I noticed an alarming stat by Tomasz Tunguz, a venture capitalist at Theory.
He says âThe average startup saw a 24% increase in sales cycle from early 2022 to 2023. 60 day sales cycles are now 75 days.â
It isnât an unnatural economic cycle.
After the hyped years of 2021 and 2022 when everybody was flush with funds, things are more muted in 2023.
Last year, even my grandma was so keen on buying three pairs of glasses - one for reading, one for watching TV, and one for general stuff!
But, she is strangely quiet this year. She says she can manage with her old pair of glasses.
(Although Iâm not sure how sheâs able to see better with them).
But, a lot of sales deals arenât happening because CFOs arenât convinced about them yet.
Two months ago, we had written about how to sell to CFOs.
We had also shared Outreach CEO Manny Medinaâs post about his CFOâs tips for sales reps to sell better.
Things have not changed much since then.
Thatâs why Devin Reedâs post about what to keep in mind while selling to CFOs is so relevant.
If youâre a marketer trying to help your sales reps win, print this and stick it on your wall.
P.S. If youâre dead serious about getting past the CFO obstacle, get their CFO Approval Guide here.
The best marketing tips on LinkedIn this week đ
Iâm a big fan of low-volume keywords simply because they have higher intent. Sam Dunning seems to agree with me. He says high-volume keywords rely on historical data and thatâs why you should avoid that SEO trap.
Tyler Fyfe has put out 17 solid lessons you need to create YouTube videos. Donât miss the comments in this post, thereâs so much value in there.
âWhat does that mean?â When you hear that question from a customer, it means your messaging isnât correct. Thatâs why you need to sit on calls with your sales teams, says Harish Peri.
Camille Trent and the team at PeerSignal regularly put out mind-blowing amounts of original research. This time, they researched 687 B2B SaaS demo pages. Read her post to know what you need to put out in your demo page.
Youâve made the âBuy Nowâ as big as you could, sent countless reminder emails and given the juiciest discounts. Yet, people arenât buying your product. Itâs because of cognitive dissonance - learn what Wes Kao says about how to deal with it.
If people arenât connecting with you on LinkedIn, then blame the banner. Iqra Khan says has picked the best LinkedIn profiles to inspire yours.
The Best Sales Tips On LinkedIn This Week đ
The CFO is at the decision-making table. So, your value prop has to convince the the CFO more than anybody, says Sam Jacobs.
In your cold outbound, donât send video messages in your first touch, says Steve Richard. Instead, connect with prospects first and then send a video message.
Whatâs cooking in SaaS and startups this week? đȘ
Startup ideas are galore. Only you need to observe closely. Thatâs what Jack Dorsey did. When he was fired from Twitter in 2008, he worked on making payments easy with Square. Read
's take on how he launched not one but two enormously successful products.
Until next time folks! Missed our earlier coverage? Binge read it now:
One-man army đ„·
Peace and Love đ
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Banner image by Runrevenue.proâs CFO Approval Guide.