About us
Call To Action is a publication of SaaSMarketing.in.
When we started our marketing consulting firm in June 2020, we wanted to grow it fast. The pandemic had reared its ugly head everywhere and as people cooped up indoors, the only way to reach them was through their screens.
And, we hated that!
Because, as marketers and by nature we loved talking and meeting people in person. That’s when we realized that marketing is for humans by humans.
It shouldn’t be complicated. It should be easy to learn, understand, and use.
So, as a reader of this newsletter, you will only read about stuff that other humans like you have done, experimented, failed, and succeeded.
Welcome to Call To Action! 🫶🏻
P.S. We really believe the best things should be free. No, not those expensive gadgets. But, the best things to learn, i.e., knowledge and wisdom. That’s why we will keep this newsletter free.
Explaining the name ‘Call To Action’?
Okay, why do we call ourselves ‘Call To Action’?
If you’re a marketer, you’d have probably heard this term a zillion times.
“What’s the call to action for this landing page?”
“What’s the call to action for this ad?”
“What! You forgot to add the call to action?!”
Tl;DR: It is a marketing term that all of us easily relate to. Some of us have had nightmares of missing the Call To Action. 😂
P.S. We promise to keep this newsletter super simple and super useful. 🤟
Why subscribe?
TL;DR
🚀Marketing 👉 Business Growth
Easy, simple, no BS, zero fluff marketing tips that you wish you’d known 10 years earlier.
We love scourging the internet. And in our quest, we come across oodles of awesome marketing stuff on social media platforms like LinkedIn, YouTube, Twitter etc. We believe everybody should know this.
But, most people don’t have the time.
That’s why we bring it to you.
Every week, we will bring you the best LinkedIn posts, Twitter threads, and YouTube videos, blogs, podcasts, research etc. that have inspired us.
You can read all our previous insights here. Here’re some of most-loved insights:
They will be easy to read, bookmark, and even implement at your startup/company.
So, enter your email id and click the button below to get full access to what we painstakingly put together for you.
Who are we?
Well, we’re obviously humans 😜
Jokes apart, we are an eager group of SaaS marketing lovers.
Marketing For Humans is a branded newsletter published by SaaSmarketing.in.
We’re led by Karthick Raajha, who started this enterprise. Karthick started his career as a sales executive and moved on to different marketing roles. He loves talking about his failures and what motivates him, so don’t forget to read his LinkedIn profile.
Here he is chilling out somewhere in Thailand :)
About Karthick? When faced with a problem, most of us read books or look for answers on the internet. But, Karthick tries his hands on the problem himself instead of looking elsewhere. So, he only advises clients from what he’s learnt around his own experiences.
Then, there is Karthik Subramanian, who helps clients with their content strategy and product marketing. Here he is on the verge of completing a half-marathon.
P.S. We really can’t help if there’re so many ‘Karthicks’ in our family. We’re trying our best to find people with ‘non-Karthick’ names. 😃
